Why In-Store?

In-store research has emerged as a powerful research tool, offering a benefit other qualitative methods cannot offer: it's real!

• Real retail environment
• Real consumers shopping with their own money

The learning field is broad: on the shelf, with concept evaluation and finding the strongest package design: in the category, evaluating category performance and offering redesign guidance for increased product presentation or movement: in the store, as we document how consumers shop, where they look, when they stop and what they buy.

Understanding your consumer as they interact with all the elements of an in-store shopping experience helps uncover new and innovative ways for you to engage your consumer and increase sales.