• AisleInnovationAisleInnovation
  • Concept TestsConcept Tests
  • Package Design TestsPackage Design Tests
  • In-store Media TestsIn-store Media Tests
  • Category TestsCategory Tests
  • Shelf-Set TestsShelf-Set Tests

Services

Shelf-Set Tests

  • Determine the effectiveness of the current shelf set.
  • Determine the impact of shelf sets by watching and listening to shopper reactions to multiple shelf-sets in the same store.
  • Determine how change impacts movement of products.

Shelf-Set Case Study: Dry Grocery Product Line

Objective: Determine impact of revised product line (54 shelf facings) packaging and brand block .

Result: New packaging and brand block broke shoppers out of their habituated buying pattern. They saw new products they were unaware of before due to the new product line cohesiveness.

Shelf-Set Tests
Proven, proprietary methodology
AisleLife™