Services

Concept Tests

• Create unaided shopper access to concepts on shelf as if real and available for purchase.
• Discover degree of interest measured by real behavior and not untested respondent opinion.
• Receive feedback early in the product development process.
• Determine concept viability.
• Identify ways to improve or refine concept.

Concept Testing Case Study: Dry Grocery Product

Objective: Determine overall level of concept appeal and best positioning strategy.

Result: The concept generated great excitement and emotional attachment. There was a clear positioning “winner”, yet the final package incorporated elements from the other two options. Findings were so conclusive that a quantitative positioning test was canceled. The product is now available and is within top 10 movers within a very competitive category.