Services

AisleInnovation

In order to help you bring products to the market, Marketing Roundtables proudly introduces AisleInnovation™, a direct extension of Marketing Roundtables' AisleLife™ methodology. AisleInnovation™ is an in-store shopper insight process that offers frequent touchpoints with your consumer throughout the product development process.

The aisle provides the perfect opportunity to put new concepts to the test. We'll help you find out what it takes for someone to actually spend money on your concept.

It has three phases; incorporate any of the phases or all three into your existing NPD process:

Phase 1-Deep Dive

Utilize this in conjunction with existing trend research or corporate strategy to flush out and confirm desired direction for innovation. Gain solid understanding of new product concepts by drilling deep with shoppers as they benefit from the richness of a real category.

Phase 2-Preliminary Concept Test

Once product concept ideas are developed, create mock-ups of up to three concept products. We'll take mock-ups in store, put them on the shelf (they look real and available for sale) and test degree of interest. Utilize this learning to refine products prior to quantitative testing or understand if quantitative testing is a good investment.

Phase 3-Package Test and Concept Optimization

Product development is an iterative process-make sure you get everything right! Understand any further refinements and targeted areas for marketing communication to ensure your package is an effective salesperson for your product on the shelf. We can test unaided reaction to multiple design options as if real and available.