About Us

Our Methodology

Our proprietary AisleLife™ in-store research methodology spans 20 years of testing, refining, and perfecting. Its value has been recognized as being highly effective by clients and other in-store research companies that we have done work for. Ours is a niche few can fill.

Although the details of the AisleLife™ methodology are proprietary, its basis is to observe and connect with shoppers as they behave on a real and unaided basis. It requires more art than science and is accomplished by developing immediate trust, leading to a conversation instead of an interview. The result is a hard working respondent that is invested in the process with the level of engagement needed to reap rich shopper insights.