About Us

Marketing Roundtables remains a pioneer of in-store research with over 20 years of experience monitoring the behavior of shoppers in context. We consistently deliver meaningful results. We collect shopper insights in action.

We've conducted hundreds of research studies that successfully identify consumer behavior and expectations, helping large CPG companies and retailers to understand how consumers interact in the retail environment with marketing initiatives and products as they finalize their purchase decisions.

The principals of our company work directly with you throughout the entire process: from defining the research objectives through completing the fieldwork and presenting the findings. Nothing is lost in translation.

In addition, we encourage you and your team to intimately connect with shoppers by joining us in the store as we observe and intercept shoppers.